Look, we all know automation can feel cold and, well, robotic. But here’s the thing: it doesn’t have to. CRM automation is your new best friend if you’re an independent professional trying to keep up with client follow-ups without losing your sanity.
In the competitive business landscape, actively nurturing relationships with both current and past clients is crucial. This practice builds trust and loyalty and drives repeat business and referrals. Here's a deeper look at why you should keep in touch regularly and how to do it effectively.